In post-production, the sound editors take the recording of the band playing and use it to master a prerecorded, polished version of the song. Do you think that the video crew sets up microphones and records what the band is doing, and then pastes that right in as the soundtrack of the video? There’s more to the process than recording there’s a lot of editing involved. Think about the music videos that you’ve seen with your favorite bands playing and singing their popular songs “live” on tape. While TikTok does have basic sound editing capabilities built into the smartphone app, in this article, I will show you how to use more advanced tools to create more vibrant and better produced soundtracks for your TikTok clips. TikTok is still heavily oriented around lip-sync and other music videos, for which the music is at least as important as the 3 to 15-second video clip. About 41 percent of the app’s users are under 25 years of age, making TikTok a massive presence in the youth market and fueling confidence about TikTok’s generational stability.Īlthough the video is the first thing that people think about in a TikTok clip, the audio track assigned to each video is probably responsible for more of the overall user experience. The value of parent company ByteDance has reached $80 billion since 2019. Since its creation, TikTok (even without Douyin) has more than 500 million active users each month, and as of late 2018 had been downloaded more than 800 million times globally, with 80 million of those in the United States alone.
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